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Artiklar: 1-30, 31-60

If you don't have Spotify!
2009-02-16 11:31:00
If you don't have it and want your own Spotify account click here

What is the complement for Spotify when The Pirate Bay disappears?
2009-02-16 11:31:00
The trial against The Pirate Bay starts in Stockholm on Monday next week, and the Swedish public television will broadcast it on their Website.This is the first time they will broadcast a program only over the Web. Trials in Sweden are never broadcast on TV and cameras are not allowed in courtrooms.The interests is huge and I think this is a good idea, because of the target group etc etc, but I also think that this should be applied to all courts in Sweden. If they are more transparency the better it is.My guess is that The Pirate Bay is going to lose this case and if they do, a new media will be born. Does anyone know how to met the copyright owners in the middle? Spotify is a lovely media but if I want all my tracks and movies down to my computer so I can burn them on a CD? Furthermore is Spotify not for everyone today (you need an invitation) Can perhaps advertising paid downloader work?This is a huge political question for a big, digital youth generation. Can advertising be the ...

Insights in a recession!
2009-02-16 11:31:00
The future for the advertising and marketing students are perhaps not so terrifying.Luckily there is one profile in this branch that thinks this year can be quite good if we just work better finding out what the ?fans? not consumers think about the company, Acting with a humble attitude and applaud to our target group instead of just trying sell sell and sell.Read more of Nina Åkestams advise and the 5 promises she has given to herself in the Swedish weekly newspaper about communications called Resume http://www.resume.se/nyheter/2009/02/09/fem-loften-i-mitt-overlevn/index.xmlNinas Brilliant blog Here

Why I love this business!
2009-02-16 11:31:00
Not many people outside the world of marketing and communications knows what a planner is doing.A lot of people and friends have asked me about what a planner is and why I like my studies so much.There are many rejoinders on this question and here comes one strong reason.Linda Börjesson a copywriter on the famous and great agency Farfar says:?Don?t automatically think that people who have been working in this business for a long time always have right.Reflect on your own opinion. There is no key answer just a final result.?It is never learn and then you can do it, like it is in the majority of all kind of jobs.On the other hand is the planner-role the link between the scientific studies and the creative work and power. So I cant live out this argument for 100%.But here is the reason for why I want to be a planner is coming in:A combination to work with a strong academic strategy in a creative and open-minded atmosphere.

Ominious By Monica Förster
2009-02-16 11:31:00
The lobby on the Nordic light hotel in Stockholm wasn?t ordinary under the future design days.The Swedish designer Monica Förster has created an installation called Ominous, Read more and take a look on this on the excellently and well-known blogg Deezen here.

Back to the office!
2009-02-16 11:31:00
Now am I back from the Future Designdays in Stockholm.Have to say that I miss our capital a little bit. But I will go there for study a third year in marketing communications next autumn term. The problem is just to find an apartment/room in the overpopulated capital.I will post some content from the design days later on, don?t have so much to share with you yet. For the moment I also write my entrance exam to Bergh?s School of communications and to IHR program on Stockholm University. One page that brings up my point of view about what kind of trends that is going to affect my work as an planner or marketer in the future. Would appreciate if you will come with your thoughts of this topic! What do you think we will get for possibilities and threats in the future?

On the february 2
2009-02-16 11:31:00
We at the agency futurelab has now sent out the last invitations to the furure designdays that we arrange at the februari 2, at the World Trade Center in Stockholm. I'm looking forward to it.The design days it's aimed to everyone who wants to be at the forefront when it comes to future business opportunities and the monumental changes in a number of areas that the explosive development brings. So, a CEO will derive as much benefit as a student, but also:Marketing manager or marketerProduct developer, product managerworking with brands and communicationsee some of you there

The Economist about advertising in a recession!
2009-02-16 11:31:00
Ads on EdgeView more presentations or upload your own. (tags: branding recession)

Lateral and Innovation planning!
2009-02-16 11:31:00
Lateral marketing is a complement to traditional marketing - both are important. Vertical (traditional) marketing is about sequential and logically selecting features to fill a niche, whereas lateral marketing is about analyzing fixed concepts of products and understanding how to alter them so as to create new ideas.Read more about this and take a look at the example about Lateral marketing in the contribution made before this one.Is this something for the planner on the agency?s to think about as well?

Ideas for 2009: Lateral marketing
2009-02-16 11:31:00
An innovative product beats innovative advertising, so maybe it's time for advertising planners to explore the domain of product development. The market of today requries a balance of fast thinking, cost efficiency and above all creativity. This is where the modern advertising agency can excel compared to brand consultants and design agencies - not exactly known to be fast or cheap. Working with service delivery has also been an area where digital agencies have been successful. Product/service innovation doesn't have to be complicated either. It's just a matter of shifting perspectives: from promise to delivery. In other words, spend time on innovating a product or service instead of spending time on innovating advertising message. The milk bottles above is a simple example of identifying a new area of usage and target group behaviour with a repackaging as a result ? without reinventing the wheel. The important thing about innovation planning is to improve customer value rather t...

Is this the best job in the world, ever?
2009-02-16 11:31:00
APPLY here

My future at the lab!
2009-02-16 11:31:00
Ho is the president for the day?Tomorrow I start my internship at the agency the futurelab, founder of the big international meeting place in design called the futuredesigndays for example.It?s going be really interesting and I hope to learn a lot of planning and strategic thinking in integrated marketing communications.And happy new year everybody!Please don?t overdo your new years resolutions we know they tend to be a little bit tricky to keep.!!Bye for now!!

Awaydays
2009-02-16 11:31:00
A new British movie is coming up. This time based on the cult novel written by Kevin Sampson. And this time (finally) it seems to be, unlike some previous efforts (Green Street) Because Awaydays is being made by people who really know about football and the youth culture and how the music, fashion and football, first took root on Merseyside in mid 1977, later to explode nationwide in the mid 80s. As you understand the movie is about the casual era in the early days. I really hope that this is going to meet all my expectations Its out in march 09

Zune Paint
2009-02-16 11:31:00
Ad of the week!

Pick of the Day!
2009-02-16 11:31:00
A big ?Weed bouquet? was sent to the media agencies to promote the program Weeds on Swedish TV channel 6 ?Good shit whole autumn? Cool, quite funny and adequate controversial if you are asking me!

Gallerian Fashion Award Sneak Preview!
2009-02-16 11:31:00
Beckmans Collage of design in Stockholm had a show on the Swedish tax agency to promote the event Gallerian fashion Award 13 November 2008

Yet another blog award.
2009-02-16 10:22:00
The agency Daytona communication has awarded the best blogs in Sweden that handle the area of Marketing, media and communications. And here are the winners:Marketing, advertising, PR 1. Please Copy MeMedia1. Same Same But DifferentTrends and web services 1. Johan Ronnestam