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Artiklar: 1-30, 31-60

Words for the future
2009-08-03 00:48:00
From a blog konversation about upcoming account planners " As a full time planner, I recently met a group of Swedish Planning students that attend the Academy of Art. Talking to their Planning Director there, he mentioned there's a pseudo Renaissance of Swedish students getting into the planning arts as they had a steady influx of students streaming into the school. "Swedish planners are the new British planners" he also mentioned. Interesting thought and having seen their work, they're churning out some brilliant stuff."Interesting and nice positive to hear as a swedish and ambitious ad grad in these times when no (what i know?) agencies hire juniors!

Summer holidays!
2009-07-13 01:17:00
And I feel that I need it. Hopefully will I come out more refreshed and inspired after some holidays.It has been a lot of work with my degree project that I presented and finished last week. Yes! I do now have an higher vocational degree in Creative Marketing Communications! I have done some internships as well. One on the Great Works office in Barcelona and one on The Futurelab here in Sweden.As some might see, Great works now also have a new website. It is quite a bit of agencies changing and renew there web sites this year.Some examples are, Crispin Porter and Jung Von Matt. The latter one is also formatted for iPhone. Before that F&B with it?s integrated search engine. Etc, etc!Two fresh clients prjoects from Great Works however, is based on the platform for iPhone in so-called Branded Utility or Marketing as a Service, campaigns.One for Carlsberg and one application (Drinkspiration) where you can get tips on making a good drink by ABSOLUT!You will find the app on this link if y...

Insight Coke!
2009-07-13 01:17:00
?You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it? Andy Warhol

Care about your originals!
2009-06-22 19:53:00
For the moment I wear the old original Forest hills launched in 1977. It was the top leading tennis shoe thenbut adopted by the Casuals being one of the most notorious and all time greatest trainers ever.And as you know, your trainers have to be WHITE. Always.That?s why I love this brilliant concept from Adidas originals. They bringing the old school, shoe polish booth back to the streets and making it easier to keep your originals clean and white.

Account Planner.
2009-06-17 00:01:00
Now I'm back from my second internship. Have some practical experiences in the strategic field now. It feels important to have done that, especially in an economic recession like now when it can be quite hard to get a junior planner gig somewhere.Therefor (and because that I also need and feel for it) did I apply for an another year. But this time not in marketing or business administrations. Instead, after some advises from experienced Account planners, did I apply for some courses in behavioral sciences like sociology or philosophy, even psychology can be good to have to become a really good planner I the future. I think Im very good and understand the marketing area very well now and I come from a creative education and have combined theoretical studies with a practice oriented approach, so it feels right to take some courses like this.Be a creative strategist or more a strategic creative.For other students who want to discuss this stuffs did I start a group for the next generat...

Protectionism
2009-06-17 00:01:00
Conservatism is dangerous!Major labels since 2008 (Big Four)Is this the most incompetent companies in the world?They have almost used up all there changes to make the worlds biggest and most respectful brand in the world.Way counteract the ?new? ways of spreading arts, music, film? Sometimes wee all meet the ?Embedding disabled by request" word when you want to watch a video on youtube or in someone's blog for example.Did they never had on their mind to make a big music/film library and become heroes?I mean and I think that some planning in this field and they had figured out that a new business model adapt to the growing demand and requested by the market could make them to one of the futures biggest and most respectful brands in the world.They could become ?culture spreaders? of next generation Instead they criminalise theirs customers!Seems that Paulo Coelho are on my side as well

Should we separate creativity?
2009-06-17 00:01:00
In Advertising there´s usually a distinction between creativity that wins awards and creativity that drives business.  The brilliant blog theplanninglab have an interesting post about this. Should advertisers separate award winning creativity and business driving creativity when we make adverts for our clients? Here comes an example! Two typical award winning!Two typical business-driving: (Don´t ask me about wish language it is. I think you get it anyway)Here comes my toughts on the subject:I think it?s quite easy: They need each others! I.e they allocates benefits to each others. You feel something about the ?business? advert because you have the ?creative? and ?funny? advert somewhere in your mind, and vice versa. That?s what´s making it complete. The brand becomes creative and cool of the first one, but to be really attractive at the same time you also have to show your serious sides sometimes so your not be taken as a buffoon.It is like a persons personality: Sometimes you ar...

Soft & Trendy :/ :/
2009-06-17 00:01:00
Something most be really wrong when a company wants to design and set toilet paper in a position as a trendy alternative.Or am I wrong?  Is it perhaps a growing demand in this segment?Is this a god product development?Im doubtful about that!

Vision!
2009-06-17 00:01:00
Yes, the future is already here.Not like in this vid already.But in 10 years?Microsoft's vision of 2019

Mark my word!
2009-06-17 00:01:00
I found a blog with a lot of interesting posts, full of brilliant insights. And I mean really interesting and true (at least a lot of them) insights. If you have time and can read Swedish will say! : ) It doesn?t have something to do with Marketing. But it is in general just interesting when it criticizes the world of media, the people in the media and how they sometimes elucidates the content without no substance at all. Link tot the blog HERE

Should we call it for ?Social Media??
2009-06-17 00:01:00
I had a discussion with one of my English mates that I met when I lived abroad. He meant that I cant call the ?writer? ?reader? or however you ?use? media for ?Consumer? of media. Because we cant ?consume? media. I think it is an academic deliberation.It is a little bit hard to explain, but I think when I mean ?use? media you also consume it.Yes, it does mean 'eat' in most contexts. But for the first what is media?For me who works with it, perhaps have another definition of different kind of media.Digital media, traditional media, social media et ctcThis is how I think about the later mentioned as a marketer.we often talks about new media these days.This can be Social media for example (Like Linkedin or Twitter) is often called ?consumer generated media?.But I think when we call it ?consumer generated media? we are a little bit wrong. Who said this is media? Media is something you can buy and sell! Media also contains inventory, media contains blank spaces. Consumers weren't try...

Borås - Barcelona
2009-06-17 00:01:00
Im to lazy to write something from the ad world for the moment. And I have a lot to do with my degree project. Write about that later on.So now I give you some photoarts from Borås and Barcelona. Two cites in my heart.In different ways. Melancholic and mysterious! And a hot tip: If you are a little bit interested in marketing and advertising (as you should be as visitor of this site) you might like the TV series Mad Men.The series i about the ad world in New York City in the early 1960s at the fictional Sterling Cooper advertising agency on New York City's Madison Avenue. Mad Men has won numerous awards, including three Golden Globes and six Emmys for exampel. Just look at this scene.Lucky strike it?s toasted.

Koen..,,something buy SAAB!
2009-06-16 21:27:00
I Just feel a big hesitation about the knew manager ownership of SAAB.A small company want to make a streamlining and continue build the brand of SAAB by entrepreneurship? The company who is the new owner off SAAB is called "Koenigsegg Group". I cant find there home page on the web! I am doubtful about the economic capital that they got. I say it now, but perhaps and hopefully am I wrong. But I don?t feel that they new owner Koenigsegg Group have the right/enough power to make this to something really good for SAAB. I don?t understand it enough but it feels a little bit like a small exclusive restaurant chain, buy Burger King. Read more about itHereHereHereHereHereHereHere

Get to work!
2009-06-16 16:35:00
Want a job in the ad industry?Apply before the 25th July.

Next - California
2009-04-13 01:29:00
Pack my stuff up from the Stockholm trip and pack it of again for San Francisco tomorrow morning. While doing that, listen on lovely Miss li and the new album ?DANCING THE WHOLE WAY HOME? There was no top three for me in 48h this time, So I have to get it next time. But Big congratulations to my classmate, Jossefin Who won Swedens biggest ad competition for students.Something interesting and worth reading: Great planners across the global advertising industry gives their best tips and advice for the next generation of young planners. Find it here on theplanninglab

48h
2009-03-28 15:32:00
Sitting on a café in Stockholm and waiting for the brief in the competition 48h. Problem is that the brief is at two o´clock and my train arrived really early so I have to sit here for like two more hours.So wasting some time on the blog pleasecopyme and try voting right on wish ad in every category who gonna win a ?Guldägg?However. i´m looking forward to meet my ?team mates? a copywriter and art director and hopefully can we solve the client brief as good as it possible. The brief is already written and the media is definitely decided so its gonna be a new experience for me as a strategist in this short time project.the exhibition is on Sunday 20.00 at club magenta.

Oasis and Liam Gallagher!
2009-03-28 15:32:00
Here are some nice vids that you have to see Liam Gallagher from Oasis, launch his own fashion brand ?Pretty Green? named after a song by 80s band The Jam.Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it cuz there's a lack of stuff out there of the things I would wear, said Gallagher. I?d just would love to be in the same meeting room while Liam meets a bunch of fashion Professionals.If you like British fashion as me you should take a look at this video on the Manchester?s finest and watch more what he has to say about his new clothing line.And if or when you have some time over, then you should take a sight on this as well It is the movie launched to promote the last Oasis album ?Dig out your soul? in September last year. The movie was made by the two Swedes Calle and Pelle Sjönell on the creative advertising agency BBH in New York. The moviespot was awarded on the International ANDY Awards 2009 last week.R...

The lights go off
2009-03-19 13:50:00
On 28 March 2009 millions of people around the globe will unite for one hour and switch off their lights to show that they care about our living planet.So what do the marketers, advertisers and designers apart from the movie above?Here is one example!Arla is the biggest dairy company here in Sweden. They will turn all mid fat milk cartons into black from today, 19 to 25 of March. Arla want to get people involved in the ?earth hour?. The cartons are usually white and green. Circa two millions cartons will be covered in Sweden. They will also turn all their lights off during the hour.And yes! They get a lot of PR for this.Svenska DagbladetResume´ExpressenWhat do you do for the earth hour campaign?FlickrFacebookTwitter

Good to know!
2009-03-17 18:20:00
Important knowledge to all planners and advertisers out there. (And to all of you others as well)Children and allergy suffers don?t lives in single family homes/detached houses

Lack of morality
2009-03-15 09:08:00
This is NOT good communications! 89 % can be taught to change bank after new disclosures about the SEBWhat they need is good PR consultants.

TONY CLOUGH- ?TO SERVE AND PROTECT?
2009-03-11 20:01:00
A really nice print who actually would be perfect on my wall.Buy it for me on jetsetgraffiti.com ?

Radical transparency!
2009-03-11 13:59:00
Aftonbladet wins my acclaims when they try to raise theirs credibility. This is just really, really interesting.The biggest newspaper in Sweden ?Aftonbladet? and theirs chief editor, Jan Helin is micro-blogging on Twitter. What you see in this picture/screen dump in this post is a conversation between Jan Helin and ?normal? people about Aftonbladet´s standpoint in ethical question of publishing.This is a way to raise the sometimes quite bad reputation of the evening papers. This also makes it easier to follow how the news publishers might think before they publish something.Perhaps they actually care sometimes, or is this just a smart way that Aftonbladet use in this time of social media and transparency trends, in the world of communications developments? Expressen is not late to react on this, take a look at how the other big news paper, Expressen want to use new media solutions to be more transparent in the future here!However, I like it and I think it?s good for them in a long r...

A range of!
2009-03-03 13:41:00
Here comes a range of the pictures that was awarded at the Swedish picture of the year award 2009.This competition is the biggest and oldest in Sweden in it's category. Swedish press-photographers are on the highest level in the world and the function of this award is to confirm that and make it even stronger.

File sharing is good for the welfare!
2009-03-02 10:32:00
According to a review made by TNO, on behalf of the Dutch ministry of finance has file sharing positive prosperities to the Dutch economic welfare.TNO mean that the consumers get access to a wide range of cultural productions in the consequence of file sharing, thus leads to a positive advancement.They also say: ?It?s quite likely to presume that file sharing leads to reduce the sales of Music, DVD?s and games? VERY CLEVER TNO!!Its however a very interesting insight in the last trial day and the future of The Pirate Bay.File sharing for non-commercial usage is legally in the Nederland?s.TNO Website

Nike?s ?Raise Your Game? Store and Nike vs Adidas
2009-02-27 18:43:00
A politician needs to be in touch with the grass roots. Like Barack Obama was when he used the social media in he?s president campaign for example. Exactly the same is it with a brand!A nice furnishing/interior project is going on in the east of London!It is the Nike NSW Collection, which launched last year. It is based on the idea that sports folk and creatives aren't that different. They both share the same rooted desire for freedom and self-expression.This interior design project: The floor is a 100% recycled rubber sports surface made up from the soles of old trainers. Approximately 15,000 pairs were used for this space alone! The new floor adds bounce and warmth to the space, so it is very sustainable. The installation also features a 6 x 8m neon football pitch. The London designers: Wilson brothers are behind this retail installation.In a communication perspective: I like the interior design. But I don?t really understand the concept behind it all. Nike has fall behind Adid...

They are all after your money!
2009-02-23 11:50:00
The paradoxical system!It is Monday morning and I got a dozen things in my mind that wants to come out. I am a paradox!! Marketers and advertisers are important in a recession. We all know that consuming can be a key and we are these Key persons for a positive market development.Our money system is built so we need to borrow more money to consumption.This is called the ?fraction reserve banking? through this system can we relieve the symptom by borrow more money and then quickly buy products or services for them. Unfortunately: Problem is that this can make the economic crisis much deeper in the future. So what we really need is to look at our economical system and perhaps also change the fractional reserve banking. Which means that we should stop making money by credit. Instead of making quick money the companies should making strong and propitious relationships whit the customers.It is also cheaper to keep a regular customer compared to get a new one.With a mix of better long-ter...

NICE!
2009-02-18 23:14:00
I?ve got a ticket to the city by the bay!I?m looking forward to see you San Francisco!Hopefully so beautiful as you are in this lovely ad from the agency Fallon-London when they did this for SONY. Or is it just the brilliant track from Jose' Gonzales who made you seem so sophisticated?

This is just brilliant!
2009-02-18 23:14:00
Have a break - Have a KitKat

Spoofed!
2009-02-18 15:30:00
The footballer David Beckham and his wife Victoria have come together for an Armani fashion advert, which shows the couple posing in their undies.And now have the aged television magician Paul Daniels and he's wife Debbie McGee also posed in Emporio Armani underwear in a recreation of this David and Victoria Beckham's sultry ad.

Not another planning blog: Två dagar
2009-02-16 14:08:00
Not another planning blog: Två dagar